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Brands that don't greenwash
INITIATIVES
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Brands that don't greenwash

INITIATIVESJan 8, 2026

We turn away more brand applications than we accept. Not because we're snobs — because our members will sniff out a fake in 90 seconds and trust dies fast. Here's the standard we apply, no marketing-speak.

THE THREE QUESTIONS

We ask three things. One: does your supply chain back up the values in your About page? Two: would your founder do the thing your marketing claims you do? Three: if the answer to one or two is "we're working on it," is there a roadmap or just vibes?

NO BUYING TRUST

You can't pay to be a partner. We don't have a brand tier system. We don't sell logo placements. You get in by being good for our members. You stay in by staying good.

WE WILL UN-PARTNER

If a brand stops meeting the standard, we drop them. Quietly. No press release. Just an unredemption. Our members will notice and ask. We'll tell the truth. This has happened. It will happen again. That's the deal.

Apply at hello@gleo.club. Don't bring a deck. Bring proof.

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