ANTICIPATED
Gleo members open the app because they want to see what events are coming up. They open it expecting the next thing they'll commit to. Brand offers sit inside that loop. Nobody is interrupted. The browsing IS the brand exposure.
PERSONAL
A member who attends yoga and cleanups gets shown brands aligned with wellness and planet. Not because of cookie tracking — because of their own behavior, expressed as actions. Their data IS them showing up.
RELEVANT
The brand offer is relevant if (a) the member chose to spend earned coins on it, and (b) the member would have bought from that brand anyway. We don't need to test relevance — the burn rate tells us in real time.
Anticipated. Personal. Relevant. Three boxes, finally checked.
